VISUAL MERCHANDISING

RETAIL

At First you should know Retail..

Retail involves the process of selling consumer goods or services to customer through multiple channels of distribution.

VISUAL MERCHANDISING

Visual merchandising is the presentation of a store and its merchandise in such a manner that will attract the customer. It involves decorating the store and keeping the interior presentation same as, what is promised on the outside.And Visual merchandising is a multi sensory tool used by retailers to catch the attention of the costumer and attract them into store to make purchase.

TYPES OF WINDOW  DISPLAY

01. Window display

02. Interior display

03. Isolated display

04. Open display

05. Theme display

06. Lifestyle display

NOW TYPES OF WINDOW

 01. Close back window

 02. Open back window

 03. Partial open window

 04. Shadow box

COLOR BLOCKING

Colors are the most essential part of the display, Because human eyes see colors in increasing order so while displaying the merchandise a visual merchandiser keeps in mind the human perception and behavior, Sudden change in color will distract the mind of the costumer it should be light to dark or dark to light.

FIXTURES

Fixtures are permanent or movable store furnishing that hold and display merchandise, like stand, ring, bin, four way rack, t-stand and round ring.

PROPS

Props are the supportive materials in a display to make display attractive.

Types of props

1. Functional props

2. Decorative props

3. Structural props

1. Functional props used to support the merchandise like Mannequins, Stand, Panels, Screens.

2. Decorative props used to decorate the display like Mirror, Flowers, Seashells, Surfboard

3. Structural props used to support functional and decorative props.

THERE ARE FIVE TYPES OF MANNEQUINS

Realistic

Semi realistic

Abstract

Semi abstract

Headless

FOCAL POINT

Focal point is the area where the viewers can easily focus on display and customer can easily focus towards a specific location on the display.

TYPES OF FLOOR SPACE

Selling space

Merchandising space

Personal space

Costumer space

TYPES OF HANGER

Plastic hanger, Wire hanger, Wooden hanger, Tubler hanger, Padded hanger.

Marquee the sign that is used to show the store name

By Aehshan srivastav
Follow me Facebook
Follow me Instagram
E-mail me E-mail